How will PR and Marketing help your business?
All businesses serious about their growth will have set aside budget for PR and marketing. It is fundamental to development. What is key is finding a company to work with or employing an in-house or external professional who understands your business and works with you to achieve your long-term ambitions.
Companies need PR support for a whole host of different reasons. Here are a few of the more obvious...
Expanding into new territory
Taking your business into virgin territory or launching a brand new product into a new marketplace will require PR assistance. Reputations and brand profile don't just happen overnight, they need creative and imaginative thinking to ensure the right messages reach the right audience at the right time and have maximum impact. To give an expansion plan or a project launch a fighting chance of success it needs some joined up PR thinking.
The credit crunch had taught all businesses not to take anything for granted - least of all, customers. Winning new business and new customers is crucial so looking after existing ones makes even more sense. PR has a useful part to play in customer retention. Finding refreshing and cost-effective ways to keep your profile in front of customers without being too invasive will ensure your name is likely to be in the frame when it matters.
Changing public perception
Some business ventures are hampered by the public's perception of a particular profession. While the way you run your business may be a million miles away from these old fashioned and largely outdated and inaccurate perceptions, trying to convince the public of this isn't always so easy. It's critical that this is managed sensitively and consistently and our experienced media experts can help you to achieve this with a focused PR campaign.
New markets and staying at the top
Expanding or moving your business into a new area needs shouting about. How else do you expect people to find you? Holding onto your market share is also vital. You can't take for granted that today's business will automatically still be there tomorrow. Pro-active PR and an effective marketing campaign will really raise awareness for your business and help you to maintain that market share.
Nobody wants bad press. It can seriously affect your reputation and your business performance. If the headlines are justified then no amount of PR can help but if you or your business has been poorly treated or misrepresented, the sooner the record is put straight the better. Crisis management and media handling is a far more cost effective way to work through a situation and determine a positive outcome.
Media Matters has always promoted transparency when handling the media on behalf of clients and strongly recommends a proactive approach. The press should not be seen as a threat - but much more as an opportunity.
Do we need to be online?
The chances are if you haven't already, you now need to get business presence online. It is the shop window to the rest of the world and no matter how big or small your operation, it is likely most potential customers and end users will use the Internet to find out about you long before they ever make contact.
But having a website is only halfway there. Search engine optimisation (SEO) will help to boost you up in the Google rankings. Without this, your website can be costly and potentially a waste of time. Any PR material will work within your website. You want as many people to read it as possible and email it on. Unlike newspapers, online PR can remain live for months and even years. We're so passionate about this that we offer a website health check. They're an excellent starting point to improve your presence on the Internet.
The Internet appears to have taken over our lives and while for some it is still an unknown quantity, no-one can fail to notice the impact it is having on the majority of the population. In business terms this means it as the potential to be a great asset and could present some great opportunities for your business.
The secret is to make maximum benefit out of it for your particular business need. This doesn't mean latching onto every form of social media or trying all the latest online ad fads. There will be one or two selective online PR tools which will work perfectly for you whether you are B2B or a B2C company. Media Matters leads the way in online marketing in this region. We can identify exactly what will work best for your business, help you implement it and, most importantly, help measure its success.
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